Applied Engineering Computer Ad DataLink Modem 1987 Apple II GS IIe II+

$ 3.43

Time Period Manufactured: 1980-89 Country of Origin: United States Color: Multicolor on White Background Type of Advertising: Magzine Ad Date of Creation: 1987

Description

Applied Engineering Computer Ad DataLink Modem 1987 Apple II GS IIe II+. The ad showcases a high-tech internal circuit board design, characteristic of the 1980s computing boom. - Product/Line: DataLink Modem. Down-to-earth price,' the copy details features such as 1200 or 300 baud transmission rates and bundled software. This original 1987 magazine advertisement features the DataLink modem by Applied Engineering, marketed as 'The Apple enhancement experts.' The ad showcases a high-tech internal circuit board design, characteristic of the 1980s computing boom. The layout highlights the product's compatibility with the Apple IIGS, IIe, and II+ systems, emphasizing the era's growing connectivity through networks and bulletin boards. The primary graphic displays the intricate hardware of the modem alongside a comparison chart against the Hayes Smartmodem 1200A, capturing the competitive 'yuppie' era of home and business computing. Promoting the tagline 'Global communications. Down-to-earth price,' the copy details features such as 1200 or 300 baud transmission rates and bundled software. The design is a classic example of 80s tech marketing, utilizing clean typography and a professional grid-based comparison chart. It reflects the historical context of early consumer internet access through services like The Source, NewsNet, and GEnie. Specifications: - Brand: Applied Engineering - Product/Line: DataLink Modem - Item Type: Magazine Ad - Art Style/Historical Context: 1980s Tech/Early Personal Computing - Publication Details: Not printed - City/State/Country: Carrollton, TX, USA - Logos/Graphics: Applied Engineering logo; circuit board photography; comparison table - On-Piece Claims: '100% Super Serial Card compatible'; '1200 or 300 baud' - Substrate/Material: Paper - Identifiers: COPYRIGHT 1987; FCC ID: EYW5GDDATALINK