D W Newcomers Sons Funeral Home Kansas City Vintage Postcard
$ 3.17
Description
D W Newcomers Sons Funeral Home Kansas City Vintage Postcard. The card is marked “A ‘ShiniColor’ by Colourpicture, Boston”, a printing process popular from the 1940s–1950s, known for its bright, saturated colors and clean illustrative style. Offered is a vintage printed color postcard advertising D. W. Newcomer’s Sons , long recognized as “A Family Institution Since 1893” and promoted on this card as Kansas City’s largest and finest funeral home . The front features an elegant illustrated aerial view of the Newcomer funeral home complex, rendered in rich mid-century color. The expansive Mediterranean-influenced buildings are shown with red tile roofs, landscaped grounds, fountains, courtyards, and formal walkways—intentionally designed to project dignity, calm, and permanence. Such architectural presentation was especially important for funeral homes during the early to mid-20th century, as families increasingly sought professional, purpose-built facilities rather than private residences for services. The reverse includes prominent branding and historical text emphasizing the firm’s longevity and family ownership, underscoring trust and tradition—key themes in funeral service advertising of the era. The card is marked “A ‘ShiniColor’ by Colourpicture, Boston” , a printing process popular from the 1940s–1950s , known for its bright, saturated colors and clean illustrative style. A stock number ( SK5465 ) is also present, typical of Colourpicture’s commercial postcard output. D. W. Newcomer’s Sons played a significant role in Kansas City’s business and civic landscape, and postcards like this were used both as promotional materials and as informational keepsakes, reflecting a time when even service-oriented businesses invested heavily in architectural identity and visual branding. Postcard Details: Mid-20th century printed postcard (not real photo) Colourpicture “ShiniColor” process Circa 1940s–1950s Divided back Unused Very good vintage condition with light toning, minor edge wear, and small surface marks consistent with age This postcard is an excellent addition for collectors of Kansas City history , funeral home and mortuary ephemera , mid-century commercial architecture , or Colourpicture postcards . A visually striking and historically revealing piece that documents how businesses presented professionalism, permanence, and care in the mid-20th century.
