Description
Epyx Print Magic Computer Ad 1988 Apple II IBM PC Software Retro Tech. This original 1988 magazine advertisement showcases 'Print Magic' by Epyx, a creative graphics software designed for the Apple II and IBM PC platforms. The ad features a direct side-by-side comparison between Print Magic and its competitor, Print Shop, using pixel-art panda illustrations to demonstrate the superior detail and 'extreme' graphics capability of the Epyx software. This piece captures the competitive nature of the 1980s home computing market and the evolution of desktop publishing for early personal computers. The layout is characteristic of late 80s tech marketing, focusing on technical specifications such as the inclusion of 24 paintbrushes, 5 pen sizes, and the ability to enlarge graphics up to six times. It prominently features the tagline 'GO AHEAD AND DRAW YOUR OWN CONCLUSIONS.' and highlights a trade-in offer valid through June 30, 1988. The bottom right corner displays the product packaging and the Epyx logo, a major name in 80s gaming and utility software. Specifications: Brand: Epyx; Product: Print Magic; Item Type: Magazine Ad; Art Style: 8-bit Pixel Art / Retro Tech; Publication Details: June 1988 (referenced in text); City/State: Woodside, CA; Logos: Epyx, Print Magic; On-piece claims: 'unlimited number of fonts, graphics and borders', 'complete set of paint tools'; Substrate: Paper; Identifiers: Circle 201 on Reader Service Card; Lot Count: 1.