Description
Exploring Strategic Groups, Paperback by Rafferty, James, Like New Used, Free.... Exploring Strategic Groups, Paperback by Rafferty, James, ISBN 1908684674, ISBN-13 9781908684677, Like New Used, Free shipping in the US This volume examines the assumption that managers' perceptions of strategic dimensions are homogeneous and that strategic development aligns with group mental models about strategy that are shared among decision makers in the strategy process. It analyzes the realities of managerial cognition in relation to strategic dimensions and connects them to the operational characteristics of firm strategies, using repertory grid methodology and arguing that managers' perceptions of key strategic dimensions are homogeneous within strategic groups, through cluster analysis to identify cognitive groupings across firms in the UK brewing industry. It explores the idea that strategic groups can be identified from a managerial perception perspective and that the cognitive frameworks of managers guide firm positioning in competitive space, focusing on managerial perceptions of key strategic dimensions and how these relate to firm strategic postures within industries in terms of the idea that firms can be characterized along these dimensions as strategic groups. It contrasts traditional "rational" models of prescriptive studies with the perspective that strategy and strategic decisions are formed through a cognitive lens perspective in which knowledge, beliefs, culture, and learning cannot be disconnected from decisions related to strategy. It discusses the historical context in relation to orthodox economic theory and the theory of the firm; the contributions of management scholars to the literature on the subject; the issues of perception from the point of view of what is meant by shared cognition; the UK brewing industry; the research methodology; the results and implications, showing that heterogeneity exists within firms and across firms in the industry; and how managers, lacking the shared cognitions implicit in strategic group theory, interact through experience to reach consensus about strategic dimensions. Distributed by Casemate IPM. Annotation ©2018 Ringgold, Inc., Portland, OR ()