Description
Magnolia Petroleum Co Ad Early Jazz RPPC Sign Orchestra Musician Texas Oil Lube. Whittle ceased operations in the 1980s, but the Oak Lawn building still stands. This photograph depicts the Magnolia Petroleum Company Dallas Orchestra during a performance in the mid-1920s. Directed by Paul Ashley , this musical ensemble was created by corporate executives at the Magnolia Petroleum Company headquarters in Dallas following the massive success of their original industrial band based in Beaumont, Texas. Corporate Branding : The large porcelain Sign in the background advertises "Magnolene: The Dependable Lubricant," which was one of the company's flagship motor oil and grease brands during the early automotive era. Instrumentation : The ensemble reflects a classic 1920s dance band and early jazz structure, featuring a prominent sousaphone (tuba), a grand piano, a trombone, a drum kit, multiple saxophones, and clarinets. Early Broadcasting : The microphone positioned prominently on the wooden tripod at the front of the stage suggests that this performance was likely set up for a live radio broadcast or a promotional recording session. Photographer Credit : The bottom-right corner bears the stamp of Rogers Photo based in Dallas , a studio active in documenting regional commercial history and musical groups during this period. The Whittle Music Company was founded by D.L Whittle in 1911 in Ft. Worth. He came to Dallas in 1912 and was involved in many businesses, including selling pipe organs and electric player pianos. He sold his business to Howard Beasley, who decided to keep the Whittle name. Whittle eventually became one of Dallas' premier music companies, selling instruments and recording music, offering lessons, hosting performances, etc. Van Cliburn and Arthur Rubinstein were among their customers. Business continued to flourish until the early 1960s when it was announced that the block the Whittle building occupied (Elm and Murphy), as well as adjacent blocks, were to be bulldozed for construction of One Main Place. Whittle and the Dallas, Texas Corp. (developers of One Main Place) agreed to a land swap - they would get land in Oak Lawn as well as a fancy, new building in exchange for the Elm Street building. They moved into their new location at 2733 Oak Lawn in March 1965, designed by famed Dallas architect George Dahl (he oversaw the Texas 1936 Centennial Exposition, as well as designed the Art Deco buildings in Fair Park). Whittle ceased operations in the 1980s, but the Oak Lawn building still stands. SHIPPING COST: ALL ORDERS ARE EXPIDITED, ORDERS ARE TYPICALLY SHIPPED WITHIN TWO HOURS OF MY RECEIPT OF PAYMENT UNLESS I AM OUT OF TOWN SOURCING NEW ITEMS OR MY STORE IS IN VACATION MODE BOTH OF THESE MITIGATING FACTORS ARE RARE. SEE MULTIPLE SCANS OF ITEM. Please use eBay magnifier for a more detailed view of the item. CONDITION: Moderate wear and some soiling. Combined shipping always available on multiple items. PLEASE USE THE E-BAY SHOPPING CART AS IT MAKES COMBINED SHIPPING EASIER TO SEE. Thank you! I have a great passion for collecting postcards, photographs and ephemera. My store offers many rare and hard to find items as well as always being able to guarantee their authenticity as vintage and genuine. Each week I will be posting rare, unusual, high-quality and unique items for the advanced, intermediate and beginning collector. Our items are ALWAYS vintage. Please bookmark our store and I look forward to helping you build your collections!