Mastering Content Generation: How to Write Quickly and Build a Rich Marketing Co
$ 8.95
Description
Mastering Content Generation: How to Write Quickly and Build a Rich Marketing Co. If you're responsible for writing or managing content generation, this book is for you. Mastering Content Generation introduces you to the skills you need to consistently produce fresh content in an efficient manner. Mastering Content Generation by Paula Heikell Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The sales process has changed dramatically over the past ten years, mostly thanks to buyers' reliance on the Internet as the "go to" source to learn about products or services they're looking for. Today's buyers go online to find answers before making a purchase decision and routinely progress through 60 percent of the sales process before ever contacting a sales rep. To win, companies need to build an online library of useful marketing content that can be easily found on the Internet. However, content marketing means more than simply creating a company blog filled with thinly veiled sales pitches - it creates an ongoing conversation with your customers, a conversation you guide with helpful advice and timely, relevant information. If you're responsible for writing or managing content generation, this book is for you. Mastering Content Generation introduces you to the skills you need to consistently produce fresh content in an efficient manner. Veteran content writer Paula Heikell guides you through the demanding but vital process of writing for today's online buyers. You'll discover: How to identify and write for your audience. The importance of creating buyer personas. How to identify keywords, topics and sources. How to write quality blogs, newsletters, case studies, web pages, white papers, and press releases. The elements of writing for search engine optimization (SEO) as well as for readers. Ways to recycle and reuse existing content. You'll learn to streamline the process and avoid common mistakes that limit your content's effectiveness. Most importantly, you'll discover how to thrive in the demanding but vital world of content marketing. Details ISBN 1534696164 ISBN-13 9781534696167 Title Mastering Content Generation Author Paula Heikell Format Paperback Year 2016 Pages 146 Publisher Createspace Independent Publishing Platform GEItemID:127607228; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
