Description
Neurogiving : The Science of Donor Decision-Making by Cherian Koshy (2025,.... "Neurogiving: The Science of Donor Decision-Making" by Cherian Koshy is a book published by Wiley & Sons, Incorporated, John in 2025. This hardcover book, written in English, explores the neuroscience behind donor decision-making in the context of nonprofit organizations and charities. With a focus on business and economics, the book delves into fundraising and grants, management and leadership, and general aspects of nonprofit organizations. The book is 272 pages long and weighs 18.7 ounces, making it a valuable resource for those interested in understanding the complexities of donor decision-making in the nonprofit sector. "Neurogiving: The Science of Donor Decision-Making" by Cherian Koshy is a book published by Wiley & Sons, Incorporated, John in 2025. This hardcover book, written in English, explores the neuroscience behind donor decision-making in the context of nonprofit organizations and charities. With a focus on business and economics, the book delves into fundraising and grants, management and leadership, and general aspects of nonprofit organizations. The book is 272 pages long and weighs 18.7 ounces, making it a valuable resource for those interested in understanding the complexities of donor decision-making in the nonprofit sector.