Public Relations Writing: Essentials of Style & Format Bivins Media Guide PR VG
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Description
Public Relations Writing: Essentials of Style & Format Bivins Media Guide PR VG. Author Thomas Bivins. Public Relations Writing. The Essentials of Style and Format (8th Edition). Whether you are a student trying to ace your PR 101 final, or a professional looking to sharpen your copy, this book covers the strategy, the planning, and the execution of effective campaigns. For Immediate Release Public Relations Writing The Essentials of Style and Format (8th Edition) Author Thomas Bivins Publisher McGraw-Hill Format Paperback Condition Very Good The Story DATELINE: YOUR DESK — In a world of 280-character hot takes and viral TikToks, the art of professional writing has never been more critical. This isn't just a textbook; it is the toolkit for the modern communicator. Thomas Bivins delivers the definitive guide to navigating the complex landscape of Public Relations. The 8th Edition is specifically updated to address the digital shift. It moves beyond the traditional press release (though it covers that beautifully) and dives into the "Wild West" of social media, digital media kits, and the ethics of spinning the truth. Whether you are a student trying to ace your PR 101 final, or a professional looking to sharpen your copy, this book covers the strategy, the planning, and the execution of effective campaigns. What The Experts Say "This is a strong text that emphasizes practical application." — Boise State University "Excellent chapter on ethics and legalities of PR." — University of Illinois-Champagne Key Features SOCIAL MEDIA Expanded emphasis on writing for Twitter, Facebook, and digital platforms. MEDIA KITS A dedicated new section on building modern, effective media kits that journalists will actually open. ETHICS Crucial advice on law and ethics in an era of "Fake News." REAL WORLD Practical advice for managing publicity campaigns from start to finish. Condition Report: Very Good (VG) This copy is in excellent shape for a used textbook. Exterior: Minor wear to the cover edges and corners (from being carried in a backpack, presumably). Binding: Tight and secure. Interior: The pages are crisp. Crucially, there is NO writing or highlighting. You get a fresh start without someone else's notes confusing you. * Disclaimer: Owning this book does not guarantee you can spin your way out of a speeding ticket. But it might help you write a really convincing apology letter to the judge. * JT ENTERPORTALS >>Powered by WonderLister App
